Agentic AI: How Autonomous Agents Are Changing Video Production Forever

Everyone is talking about AI agents. But what does that actually mean for video?

Until now, AI has been a tool. You hold the hammer, you swing it. You type a prompt, it gives you an image.

Agentic AI is different. It is not a tool. It is an intern.

The Difference Between Generative and Agentic

Generative AI says: "Here is the image you asked for."

Agentic AI says: "I noticed your last 3 ads performed poorly with men under 30, so I have generated 4 new variations with faster pacing and louder music to test against them."

See the difference? One waits for orders. The other takes initiative.

How We Use Agentic Workflows at Smart Ads

We are currently testing workflows where multiple AI agents talk to each other to build your ad.

The "Writer Agent"

It researches your brand, looks at your competitors' top performing ads, and writes 5 script variations.

The "Director Agent"

It takes those scripts and creates a detailed shot list, deciding camera angles and lighting for each scene.

The "Critic Agent"

This is the cool part. This agent reviews the work of the other two and gives feedback. "This shot is too dark." "This dialogue is too cheesy."

They iterate in a loop until the output is perfect. Then, a human (us) gives the final approval.