Is AI Video Safe for Brands? A Guide to Copyright & Ethics

It is a valid fear. You don't want to launch a global campaign only to find out your AI generated actor looks exactly like a real celebrity who is now suing you.

We take this seriously. Here is how we ensure safety for our clients.

The "Likeness" Trap

The biggest risk in AI is accidentally generating a celebrity likeness. If you prompt "A handsome action hero in a tuxedo," the AI might give you someone who looks 90% like a famous actor.

If you run that ad, you are in trouble.

Our Protocol: We run every generated character through a reverse image search and likeness check. If it looks like anyone famous, we scrap it and regenerate. We create "Synthetic Humans" - faces that are mathematically unique and do not exist in the real world.

Copyrightability

Current US law states that purely AI generated art cannot be copyrighted. Anyone can steal it.

However, the law also says that if there is "Significant Human Input," copyright applies.

Because we do significant editing, color grading, sound design, and motion graphics on top of the AI footage, our final video files are copyrightable assets that you own.

Brand Safety Filters

We use Enterprise grade models that have "safety rails" built in. These prevent the generation of violent, offensive, or NSFW content.

Free open source models often lack these filters. A rogue employee could generate something damaging to your brand. We keep our ecosystem closed and secure.

The Bottom Line: AI is the wild west, but we are the sheriffs. We navigate the legal gray areas so you don't have to.